The objective of Hand Phone Users Survey (HPUS) 2014 is to gain insights into the current and changing profile, behaviour and preferences of Malaysian hand phone users over time. Some of the questions addressed in this survey are as follows:

a) What is the cellular hand phone penetration rate by state?

b) How many percent of users are accessing the Internet via hand phones?

c) What is the increment in the percentage of smartphone users?

d) What is the demographics of smartphone users?

e) Why do users switch their service providers?

f) Children’s use of hand phone and parental concerns The development of HPUS 2014 questionnaire was a collaborative effort with Malaysian telecommunications service providers.

             This approach is adopted as service providers are the frontiers in accessing the needs of their users. All figures and opinions considered show that there are exciting opportunities for service providers, policy makers and the business community to predict the hand phone behaviour of Malaysian users and start crafting better experiences for all. The day where data services revenue overtaking voice revenues are very close. Rapid smartphone popularity and the larger footprint of hand phone Internet services take credit for this possibility. Service providers that used to dominate the market will likely be seen changing gears to improve their business strategies in order to compete effectively again. In a nutshell, value-for-money hand phones coupled with seamless connectivity plans matter most for users..